Contrasting & Complementing in Gold

INOX INSIGNIA, Nehru Place, Chromed Design Studio

Taking a contemporary approach on traditional principles was the core idea behind the design of this gold grandeur. The new INOX Insignia at Nehru Place is an amalgamation of Art Deco and an upbeat contemporary design creating an exquisite ambience

Located at Epicuria- Nehru Place, the design of this INOX is circumscribed around the innovate Art Deco Movement infused with elegant styling and opulent elements. Being the first standalone theatre commissioned by the brand, it represents an explicit statement through its sophistication of design and flamboyant symbolism.

The portrayal of the Art Deco concept has been subtly utilised by simple & clean shapes, streamlined looks and geometric ornamentation. The ideology has been further amplified by subtle appreciation of the modernity of machine and machine-made objects by allowing the product to represent symmetry. In a nutshell, it can be described as a project showcasing ‘a contemporary take on traditional principles’.

The entrance to the entertainment hub is marked by open aired seating in the milieu of an iconic Bollywood wall featuring a mural of super star Amitabh Bachchan. This curation aids to attract the young ‘selfie’ crowd for a quick shot. With simple and chic furniture pieces, wooden table tops and a kadappa stone flooring, this space provides the most inviting aura one can ever imagine. Touched with snippets of green plants, exquisitely complemented in the soft furnishings as well, the entrance is a sure hit even before one gets the imminent glimpses.

Delving further, the movie buffs are greeted with a fascinating double heighted lobby with a plush colour palette of black and white & the occasional addition of bronze in the glistening brand logo. The scheme has been achieved by the usage of classic Belgian black marble and brown satvario walls. This arena also houses a unique waiting area with contemporary amoeba shaped lighting fixtures that make it a space worth spending moments in. The way to the auditoriums is ornamented with black bevelled mirrors that reflect the lights to create a bewildering show of rays. A white onyx counter top, art deco framed artwork over the concessionaire topped with ambient lighting enhances entire design set-up of the lobby. The washrooms are also done in an identical theme of black and white as observed in lobby.

The three auditoriums possess carpeted floors as per their intrinsic design scheme with LED Lights that can be regulated, as per the requirement, to keep the ambience intact along with providing the patrons with an indelible movie experience. It also houses the signature leather INSIGNIA Recliners to enhance the worthwhile experience.

INOX Nehru Place impeccably combines two contrasting contemporary design schemes, that is an Art Deco style and a up-beat entertainment centre, to deliver a singular journey etched in palatial gold.

Abhigyan Neogi, Principal & Founder, Chromed Design Studio

Chromed Design Studio has long been in the industry of creating atmospheres than mere designs. Recognised pan India specifically for their eclectic and emblematic interiors, Chromed Design Studio plays in a multiplicity of repertoires, never sticking to purity of style, rather letting the vicinity tran slate into a vocabulary that is both informal and bold. Their décors are their playground, spaces where spontaneity and magic are de rigueur. Chromed’s niche which is hospitality and luxury design excites and provokes but never fails to surprise for its ingenuity, daring and singular quest to uplift the ambience and break free to entertain.

The practice is currently marching ahead with a vibrant team; each pursuing a distinctive value based architectural spirit that Chromed Design Studio imbues.

Fact file
Architectural FirmChromed Design Studio
LocationEpicuria, Nehru Place
Area (Sq.ft)5500 sqft
Initiation dateFebruary 2018
Completion dateSeptember 2018
Photo courtesyArvind Hoon

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